Dan Kennedy discussed these twenty one eternal truths extensively in his book "No. B.S. Business Success". I'm listing them down for you to know how, when ,where, why and who to apply them to as the case may be so you can succeed in your own business, whatever it may be.
Eternal Truth # 1 Every successful achievement begins with decision. Most unsuccessful lives are conspicuously absent of decision.
Eternal Truth # 2 If it’s work, it won’t make you rich.
Eternal Truth # 3 Failure is part of the daily entrepreneurial experience.
Eternal Truth # 4 How you deal with failure determines whether or not you ever get the opportunity to deal with success.
Eternal Truth # 5 You cannot trust your own judgment. Test, test, test. Then test some more.
Eternal Truth # 6 Live by price, die by price.
Eternal Truth # 7 We’re taught that you can’t judge a book by it’s cover, but we can’t help but judge a book by its cover. You will be judged that way, too.
Eternal Truth # 8 No one will ever be a bigger expert on your business than you.
Eternal Truth # 9 The willingness to do whatever it takes is infinitely more important than knowing everything there is to know about how to do it.
Eternal Truth # 10 The ability to win is easily transferred from one business to another.
Eternal Truth # 11 Talk is cheap… until you hire a lawyer.
Eternal Truth # 12 No one will ever care about your business as much as you do.
Eternal Truth # 13 Cash is king.
Eternal Truth # 14 If you can’t make money without money, you probably can’t make money with money either.
Eternal Truth # 15 There is never enough time (or enough of any other resource, for that matter). Entrepreneurs learn to get what they want working with what they’ve got.
Eternal Truth # 16 Even a blind hog finds a truffle once in a while --- as long as it keeps poking around.
Eternal Truth # 17 No one in his deathbed says, “I wish I’d spent more time at the office.” Not even a true entrepreneur.
Eternal Truth # 18 What goes around, comes around.
Eternal Truth # 19 A normal small-business can only yield a normal-small business. To earn an extraordinary income, you must develop an extraordinary business!
Eternal Truth # 20. Passion wanes with longevity and familiarity.
Eternal Truth # 21. When you’re up to your neck in alligators, it’s difficult to remember that your original objective was to drain the swamp.
Monday, June 15, 2009
Saturday, June 13, 2009
Dan Kennedy's Ten No B.S. Rules to Direct Marketing
Dan Kennedy shares these ten rules on direct marketing. He recommends that you copy them and post them where you can read them everyday or every so often. Better yet, memorize them by heart so you can save time, effort and money and become successful in marketing anything under the sun.
THE NO B.S. RULES
RULE 1. There Will Always Be an Offer or Offer(s)
RULE 2. There Will Be a Reason to Respond Right Now
RULE 3. There Will Be Clear Instructions on How to Respond Right
RULE 4. There Will Be Tracking and Measurement
RULE 5. Whatever Brand Building Occurs Will Be a Happy By-Product, Not Bought
RULE 6. There Will Be Follow-Up
RULE 7. There Will Be Strong Sales Copy, Not Vague Hyperbole
RULE 8. In General, It Will Look Like "Mail-Order Advertising"
RULE 9. Results Rule, Period
RULE 10. You Will Be a Tough-Minded Disciplinarian and Keep Your Business on a Strict DIRECT Marketing Diet for at Least Six Months
THE NO B.S. RULES
RULE 1. There Will Always Be an Offer or Offer(s)
RULE 2. There Will Be a Reason to Respond Right Now
RULE 3. There Will Be Clear Instructions on How to Respond Right
RULE 4. There Will Be Tracking and Measurement
RULE 5. Whatever Brand Building Occurs Will Be a Happy By-Product, Not Bought
RULE 6. There Will Be Follow-Up
RULE 7. There Will Be Strong Sales Copy, Not Vague Hyperbole
RULE 8. In General, It Will Look Like "Mail-Order Advertising"
RULE 9. Results Rule, Period
RULE 10. You Will Be a Tough-Minded Disciplinarian and Keep Your Business on a Strict DIRECT Marketing Diet for at Least Six Months
Words of Wisdom From Napoleon Hill
I've lifted these lines from "Think and Grow Rich" by Napoleon Hill, which served as an inspiration in my daily search for success.
If you THINK you are BEATEN, you are,
If you THINK you DARE NOT, you don't.
If you like to win, but you THINK you can't,
It is almost certain you won't.
If you THINK you'll LOSE, you're LOST,
For out in the world we find,
Success begins with a fellow's will ----
It's all in the STATE OF MIND.
If you THINK you are OUTCLASSED, you are,
You've got to THINK high to rise,
You've got to BE SURE OF YOURSELF before
You can ever win a prize.
Life's battles don't always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!
If you THINK you are BEATEN, you are,
If you THINK you DARE NOT, you don't.
If you like to win, but you THINK you can't,
It is almost certain you won't.
If you THINK you'll LOSE, you're LOST,
For out in the world we find,
Success begins with a fellow's will ----
It's all in the STATE OF MIND.
If you THINK you are OUTCLASSED, you are,
You've got to THINK high to rise,
You've got to BE SURE OF YOURSELF before
You can ever win a prize.
Life's battles don't always go
To the stronger or faster man,
But soon or late the man who wins
Is the man WHO THINKS HE CAN!
Lessons in Life to become a success
THE FOUR SEASONS
(Author Anonymous)
Lessons in life
There was a man who had four sons. He wanted his sons to learn not to judge things too quickly. So he sent them each on a quest, in turn, to go and look at a pear tree that was a great distance away.
The first son went in the winter, the second in the spring, the third in summer and the youngest son in the fall.
When they had all gone and come back, he called them together to describe what they had seen.
The first son said that the tree was ugly, bent, and twisted.
The second son said no, it was covered with green buds and full of promise.
The third son disagreed, he said it was laden with blossoms that smelled so sweet and looked so beautiful, it was the most graceful thing he had ever seen.
The last son disagreed with all of them; he said it was ripe and drooping with fruit, full of life and fulfillment.
The man then explained to his sons that they were all right, because they had each seen but only one season in the tree's life.
He told them that you cannot judge a tree, or a person, by only one season, and that the essence of who they are and the pleasure, joy, and love that come from that life can only be measured at the end, when all the seasons are up.
If you give up when its winter, you will miss the promise of your spring, the beauty of your summer, fulfillment of your fall.
MORAL LESSONS:
Don't let the pain of one season destroy the joy of all the rest.
Don't judge life by one difficult season. Persevere through the difficult patches and better times are sure to come sometime later.
(Author Anonymous)
Lessons in life
There was a man who had four sons. He wanted his sons to learn not to judge things too quickly. So he sent them each on a quest, in turn, to go and look at a pear tree that was a great distance away.
The first son went in the winter, the second in the spring, the third in summer and the youngest son in the fall.
When they had all gone and come back, he called them together to describe what they had seen.
The first son said that the tree was ugly, bent, and twisted.
The second son said no, it was covered with green buds and full of promise.
The third son disagreed, he said it was laden with blossoms that smelled so sweet and looked so beautiful, it was the most graceful thing he had ever seen.
The last son disagreed with all of them; he said it was ripe and drooping with fruit, full of life and fulfillment.
The man then explained to his sons that they were all right, because they had each seen but only one season in the tree's life.
He told them that you cannot judge a tree, or a person, by only one season, and that the essence of who they are and the pleasure, joy, and love that come from that life can only be measured at the end, when all the seasons are up.
If you give up when its winter, you will miss the promise of your spring, the beauty of your summer, fulfillment of your fall.
MORAL LESSONS:
Don't let the pain of one season destroy the joy of all the rest.
Don't judge life by one difficult season. Persevere through the difficult patches and better times are sure to come sometime later.
Dr. Larry Gamboa's Seven Steps to Success
I have outlined the seven recommended steps given by Dr. Larry Gamboa in his book "Think Rich, Pinoy" to aid me in my quest for success.
STEP 1: OWN YOUR DREAM
Write down your DREAMS and post them where you can see and read them everyday when you wake up.
STEP 2: LIST Down the PROPERTIES You WANT to Get.
TYPES of properties: apartment rows, condo units, townhouses, etc.
LOCATION:
cheap apartment rows in a worker's community
townhouses in middle-class villages
near supermarkets and in crowded parts
Are there BUYERS who are currently renting the units they live in?
Go to the ASSET MANAGEMENT DEPARTMENT OR ASSET RECOVERY SECTION of banks
CLASSIFY your choices:
GOOD
BETTER
BEST
STEP 3: CALL TO INQUIRE
Available?
Location map?
Xerox copy of title?
STEP 4: VISIT THE PROPERTY
Look at the property from outside to inside
Determine cost of repair
Visualize the renovation
near Church, School, Market, Mall?
STEP 5: LEARN FINANCIAL (and Computer) LITERACY
Computer/Telephone
STEP 6. ACT --- "Ready, Aim, Fire!"
STEP 7. SHARPEN the SAW and HAVE FUN
STEP 1: OWN YOUR DREAM
Write down your DREAMS and post them where you can see and read them everyday when you wake up.
STEP 2: LIST Down the PROPERTIES You WANT to Get.
TYPES of properties: apartment rows, condo units, townhouses, etc.
LOCATION:
cheap apartment rows in a worker's community
townhouses in middle-class villages
near supermarkets and in crowded parts
Are there BUYERS who are currently renting the units they live in?
Go to the ASSET MANAGEMENT DEPARTMENT OR ASSET RECOVERY SECTION of banks
CLASSIFY your choices:
GOOD
BETTER
BEST
STEP 3: CALL TO INQUIRE
Available?
Location map?
Xerox copy of title?
STEP 4: VISIT THE PROPERTY
Look at the property from outside to inside
Determine cost of repair
Visualize the renovation
near Church, School, Market, Mall?
STEP 5: LEARN FINANCIAL (and Computer) LITERACY
Computer/Telephone
STEP 6. ACT --- "Ready, Aim, Fire!"
STEP 7. SHARPEN the SAW and HAVE FUN
Menu for success
TO SUCCEED, GIVE YOURSELF HOPE FOR LIFE by adopting a positive attitude towards five levels of existence through the use of your senses.
G - GROW
I - IMBIBE
V – VISUALIZE
E – ENRICH
Y – YIELD
O – OBTAIN
U – UNLIMITED
R – RESOURCES
SE – SELF ESTEEM (SELF)
L – LOVE (OTHERS)
F – FAITH (GOD)
HOPE - HOPE (FUTURE)
FOR – FORGIVENESS (PAST)
L – LISTEN
I – INTERACT
F – FEEL
E – EAT
When a seed is planted on fertile ground, roots eventually appear. With enough sunlight, water and air, it will attain its most productive growth. In the same manner, a newborn blessed with good parents and a nurturing environment will GROW up to be a stable and helpful resident of his community.
The Groiler International Dictionary states that IMBIBE is “To drink. To absorb or take in as if by drinking. To receive and absorb into the mind, and To permeate or To saturate.” When a person reads good books and imbibes everything, he will surely achieve what he sets his mind into.
A lot of authors and speakers have been encouraging people to VISUALIZE their dreams and put them into writing so that it becomes more real through time. Even the famous American comedienne, Jim Carrey, decided it was worth a try when he wrote himself a check of $1M as professional fee when he was still a struggling stand up artist. Look where he is now and how much he is earning.
When you ENRICH your soul with verses from the Bible and put them into action, you will YIELD and OBTAIN countless blessings and UNLIMITED RESOURCES.
According to Harry D. Pound, there are five levels of existence. How you deal with each of them affects your future and outlook in life.
The first level is SELF, ME, EGO. How do you see yourself? Do you think you are successful or not? Are you strong or weak? Are you a sinner or a saint? Are you king or a servant? A lot of factors on how you visualize yourself will greatly affect how others will view you and where you are going with your life. If you learn to develop your SELF-ESTEEM with the proper attitude and guidance, you will achieve your goal in time.
“You shall LOVE your neighbor as yourself”, is the second greatest commandment. How you relate to OTHERS, which is the second level of existence, plays a major role in your success. The others may mean your immediate family like your parents and siblings. It also includes your extended and adopted families, your school, parish, community, country and even the world. We don’t limit ourselves to what or whom we can see. Let all our actions speak of how we want to partake goodwill to everyone. Even a simple act of obeying traffic rules and keeping our surroundings clean will spell a difference. Be part of every effort of different governments throughout the world to prevent global warming. Don’t throw that cigarette butt anywhere. Better yet, don’t smoke because you pollute the environment. Keep those candy wrappers and throw them in the wastebasket or a million tons of them can clog our flood system or damage our ecosystem. Recycle and use biodegradable products. Go green. Go safe. Go organic. Go natural. Give our future generation a chance to enjoy God’s creation.
From Matthew 22: 37-38, “You shall love the Lord, your God, with all your heart, with all your soul and with all your mind. This is the greatest and the first commandment.” Having FAITH in God, describes our relationship with a Supreme Being, be it ALLAH, BUDDHA, or YAHWEH. We acknowledge our weaknesses and we surrender ourselves to the ONE ABOVE who created all things and creatures in this world. It is the goal of every person to follow God’s commandments in every endeavor he pursues to ensure success. God also provides the answer to our prayers. “Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.” (Matthew 7:7)
HOPE springs eternal is a popular adage, a line lifted from the work of Alexander Pope’s An Essay on Man, Epistle I in 1733. It speaks of how we look forward to the FUTURE, which is the fourth level of existence. We must never lose heart because all of us are capable of being successful if only we believe.
The PAST is the last level of existence and how we deal with it plays a major role in our lives. We must learn to FORGIVE those who have done as wrong. Most especially, we must be able to forgive ourselves for the mistakes we have made and rise above them. It is the only way for us to move on and be successful.
We were given a mind to discern what is right and wrong, a heart to care for ourselves and for others and the five senses to hear the pleas of those in need, to see the injustices done in this world, to feel the pain of losing our lives and our souls, to smell the fruits of our labor and to nourish our bodies with good food and wisdom.
GIVE YOURSELF HOPE FOR LIFE.
G - GROW
I - IMBIBE
V – VISUALIZE
E – ENRICH
Y – YIELD
O – OBTAIN
U – UNLIMITED
R – RESOURCES
SE – SELF ESTEEM (SELF)
L – LOVE (OTHERS)
F – FAITH (GOD)
HOPE - HOPE (FUTURE)
FOR – FORGIVENESS (PAST)
L – LISTEN
I – INTERACT
F – FEEL
E – EAT
When a seed is planted on fertile ground, roots eventually appear. With enough sunlight, water and air, it will attain its most productive growth. In the same manner, a newborn blessed with good parents and a nurturing environment will GROW up to be a stable and helpful resident of his community.
The Groiler International Dictionary states that IMBIBE is “To drink. To absorb or take in as if by drinking. To receive and absorb into the mind, and To permeate or To saturate.” When a person reads good books and imbibes everything, he will surely achieve what he sets his mind into.
A lot of authors and speakers have been encouraging people to VISUALIZE their dreams and put them into writing so that it becomes more real through time. Even the famous American comedienne, Jim Carrey, decided it was worth a try when he wrote himself a check of $1M as professional fee when he was still a struggling stand up artist. Look where he is now and how much he is earning.
When you ENRICH your soul with verses from the Bible and put them into action, you will YIELD and OBTAIN countless blessings and UNLIMITED RESOURCES.
According to Harry D. Pound, there are five levels of existence. How you deal with each of them affects your future and outlook in life.
The first level is SELF, ME, EGO. How do you see yourself? Do you think you are successful or not? Are you strong or weak? Are you a sinner or a saint? Are you king or a servant? A lot of factors on how you visualize yourself will greatly affect how others will view you and where you are going with your life. If you learn to develop your SELF-ESTEEM with the proper attitude and guidance, you will achieve your goal in time.
“You shall LOVE your neighbor as yourself”, is the second greatest commandment. How you relate to OTHERS, which is the second level of existence, plays a major role in your success. The others may mean your immediate family like your parents and siblings. It also includes your extended and adopted families, your school, parish, community, country and even the world. We don’t limit ourselves to what or whom we can see. Let all our actions speak of how we want to partake goodwill to everyone. Even a simple act of obeying traffic rules and keeping our surroundings clean will spell a difference. Be part of every effort of different governments throughout the world to prevent global warming. Don’t throw that cigarette butt anywhere. Better yet, don’t smoke because you pollute the environment. Keep those candy wrappers and throw them in the wastebasket or a million tons of them can clog our flood system or damage our ecosystem. Recycle and use biodegradable products. Go green. Go safe. Go organic. Go natural. Give our future generation a chance to enjoy God’s creation.
From Matthew 22: 37-38, “You shall love the Lord, your God, with all your heart, with all your soul and with all your mind. This is the greatest and the first commandment.” Having FAITH in God, describes our relationship with a Supreme Being, be it ALLAH, BUDDHA, or YAHWEH. We acknowledge our weaknesses and we surrender ourselves to the ONE ABOVE who created all things and creatures in this world. It is the goal of every person to follow God’s commandments in every endeavor he pursues to ensure success. God also provides the answer to our prayers. “Ask and it will be given to you; seek and you will find; knock and the door will be opened to you.” (Matthew 7:7)
HOPE springs eternal is a popular adage, a line lifted from the work of Alexander Pope’s An Essay on Man, Epistle I in 1733. It speaks of how we look forward to the FUTURE, which is the fourth level of existence. We must never lose heart because all of us are capable of being successful if only we believe.
The PAST is the last level of existence and how we deal with it plays a major role in our lives. We must learn to FORGIVE those who have done as wrong. Most especially, we must be able to forgive ourselves for the mistakes we have made and rise above them. It is the only way for us to move on and be successful.
We were given a mind to discern what is right and wrong, a heart to care for ourselves and for others and the five senses to hear the pleas of those in need, to see the injustices done in this world, to feel the pain of losing our lives and our souls, to smell the fruits of our labor and to nourish our bodies with good food and wisdom.
GIVE YOURSELF HOPE FOR LIFE.
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