Dan Kennedy's Ten No B.S. Rules to Direct Marketing

Dan Kennedy shares these ten rules on direct marketing. He recommends that you copy them and post them where you can read them everyday or every so often. Better yet, memorize them by heart so you can save time, effort and money and become successful in marketing anything under the sun.

THE NO B.S. RULES

RULE 1. There Will Always Be an Offer or Offer(s)

RULE 2. There Will Be a Reason to Respond Right Now

RULE 3. There Will Be Clear Instructions on How to Respond Right

RULE 4. There Will Be Tracking and Measurement

RULE 5. Whatever Brand Building Occurs Will Be a Happy By-Product, Not Bought

RULE 6. There Will Be Follow-Up

RULE 7. There Will Be Strong Sales Copy, Not Vague Hyperbole

RULE 8. In General, It Will Look Like "Mail-Order Advertising"

RULE 9. Results Rule, Period

RULE 10. You Will Be a Tough-Minded Disciplinarian and Keep Your Business on a Strict DIRECT Marketing Diet for at Least Six Months